Priyam Somani — Marketing & Analytics

Who I Am

Analytics meets creative strategy

I'm a Marketing & Business Analytics professional with a Master's from the University of Pittsburgh's Katz Graduate School (GPA 3.78). I bridge the gap between data and decision-making — building research systems, dashboards, and marketing flows that create measurable results.

My experience spans energy & sustainability, B2B industrial, AI & tech, and consumer brands. Whether it's a $26M infrastructure strategy, a competitive benchmarking study across 100+ AI startups, or a CRM lifecycle that improved retention — I bring structure, precision, and clarity to complex problems.

Currently based in Boston, MA and actively exploring roles in data analytics, marketing analytics, and business strategy. Open to relocation and new opportunities.

"I keep things premium, simple, and measurable — no fluff. My work lives where creative instinct and quantitative rigor intersect."

GA4 + Attribution

SQL + Data Modeling

Power BI / Tableau

HubSpot CRM

Python / R

Market Research

A/B Testing + CRO

Segmentation + ICP

Strength 01

Insight Synthesis

Raw data → clear decisions

Strength 02

Execution

Campaigns, CRM, dashboards

Strength 03

Storytelling

Executive-ready narratives

Strength 04

Research Design

VOC, surveys, competitive intel

Career

Professional Experience

Peoples Natural Gas (Essential Utilities)

Marketing & Sustainability Consultant — CSB Fellowship

Sep 2024 – Jun 2025 · Pittsburgh, PA

Strategy Analytics GTM Energy

Built an Excel rate benchmarking model pricing behind-the-meter co-generation at $65.08/MWh — 30% below Dominion ($92.89) and 24% below West Penn ($86.11) — directly informing Essential Utilities' $26M Greene County data center investment.
Ran Python + Excel multi-scenario analysis across 6 US data center markets, benchmarking Pittsburgh’s 36-month deployment lead time vs. the 60–84 month industry norm — findings presented to C-suite and used to shape a $100M+ capital allocation strategy.
Built Tableau + Power BI dashboards across 4 clean-energy scenarios (natural gas, RNG, hydrogen), reducing leadership reporting turnaround by 30% and enabling real-time executive decision-making.
Analyzed pipeline material compatibility (PE100-RC, 316L steel, FRP) across 5–20% hydrogen blends and benchmarked ESG positioning against 4 peer utilities — informing Phase 1 hydrogen strategy and a 60% GHG reduction roadmap by 2035.

Ductmate Industries (DMI Company)

Marketing & Research Analyst — Consulting Fellowship

Sep 2024 – Nov 2024 · Pittsburgh, PA

Research Dashboarding VOC B2B

Designed and executed a 5-region primary research study (distributor surveys, territory manager interviews, stakeholder workshops) evaluating 8 sealant attributes; structured datasets in Excel for analysis.
Analyzed regional data in R and Tableau to identify 3 key competitive positioning gaps; benchmarked against competitors (Design Polymerics, Polymer Adhesives, Carlisle/Hardcast) across 4 product lines.
Delivered a data-driven GTM strategy for a custom sealant configurator tool, addressing lead time and pricing gaps identified in 4 of 5 regions — adopted by leadership as the product roadmap.

University of Pittsburgh — Bridge Program

Marketing & Sponsorship Specialist

Jul 2024 – Aug 2024 · Pittsburgh, PA

Events Partnerships Financial Modeling

Analyzed 3 years of fundraising data (2020–2023) to identify sponsor engagement patterns; built an STP framework segmenting 3 donor tiers with value propositions ranging from $500 to $10,000.
Developed sponsor sell sheets and a prospect scoring model ranking 80+ corporate targets; materials deployed at the Katz SPARK Networking Event, securing $50K+ in sponsorships and exceeding targets by 25%.

GuardAI (Himalayan Quantitative Solutions)

Market Research Analyst Intern

May 2024 – Aug 2024 · Pittsburgh, PA

Competitive Intel GenAI LinkedIn

Analyzed 70+ generative AI competitors in financial services, synthesizing insights from surveys, interviews, and industry reports into 3 buyer personas and a competitive positioning framework.
Delivered structured market intelligence and GTM insights adopted by the marketing team to refine positioning and outreach strategy.

JaiUdit Suitings Pvt. Ltd. — Somani Textile Group

Digital Marketing & CRM Analyst

Aug 2020 – Jul 2023 · Rajasthan, India

Performance CRM GA4 HubSpot

Built Excel-based operational dashboards tracking production output, defect rates, and quality failures — identified 3 process bottlenecks, reducing errors by 18% and improving manufacturing efficiency.
Conducted regional demand and competitor analysis across 4 markets, mapping pricing benchmarks, product preferences, and seasonality to optimize inventory planning and product mix.
Developed a data-driven product launch strategy using segmentation and market analysis — contributing to a 20% revenue increase over 18 months.
Managed product-level sales and inventory reporting across a $3M+ portfolio, improving restocking decisions and reducing excess inventory costs by 12%.

Work

Featured Projects

⚡

Energy & Strategy

Peoples Natural Gas

$26M Data Center Strategy

Energy & Strategy · 2024–2025

Peoples Natural Gas — Hydrogen Blending & Data Center Strategy

Scenario modeling, tariff benchmarking, and executive recommendations supporting a $26M data center investment and clean energy transition. Benchmarked SoCalGas, UGI, Dominion, and Columbia. Delivered C-suite presentation with investment rationale and pilot pathway.

Scenario Modeling Executive Presentation GTM Hydrogen Data Centers

Open Deck →

🏭

B2B Market Research

Ductmate Industries

VOC · Segmentation · Power BI

B2B Market Research · 2024

Ductmate Industries — Market Research & Strategy

VOC research, competitive insights, segmentation, and dashboarding to align roadmap and improve B2B marketing effectiveness across regional markets.

VOC Positioning Power BI EDA

Open Deck →

🧵

Brand & Web

Somani Textile Group

Brand & Web · Ongoing

Somani Textile Group — Brand Website + Content Engine

Built the B2B brand website and blog content strategy to support discovery, credibility, and inbound interest for suitings and woven fabrics.

Wix SEO Content Strategy B2B

Visit Site →

🤖

AI Research

GuardAI

AI Research · 2024

GuardAI — Competitive Landscape & GTM Insights

Benchmarked 100+ AI startups and GenAI chatbots. Analyzed market positioning, differentiation signals, and LinkedIn growth strategies to inform product GTM decisions.

Competitive Intel GenAI GTM Market Mapping

Data Visualization

Tableau Dashboards

Interactive dashboards built in Tableau, combining data engineering, design thinking, and analytical storytelling to surface insights across complex datasets. Each dashboard is fully interactive — hover, filter, and explore below.

Content Analytics

Netflix Content Analytics Dashboard

Comprehensive interactive dashboard analyzing Netflix's full content library — exploring content type split, genre distribution, geographic reach, ratings breakdown, and catalog growth from 2008–2020.

Key Insights

Movies dominate at 68.4% (4,265) vs. 31.6% TV Shows (1,969)

TV-MA is the most common rating with 2,027 titles

US leads global content with 2,032 titles; India ranks second

Documentaries are the #1 genre with 299 entries

Catalog grew exponentially from 2015 onward

Tableau Data Viz Content Analytics EDA

Open in Tableau Public ↗

Epidemiological Analytics

COVID-19 Global Impact Dashboard

Multi-layered global COVID-19 analytics dashboard tracking total cases, deaths, continent-level mortality, infection rate by country via choropleth map, and % population infected over time with forecasting bands for key nations.

Key Insights

Europe recorded the highest total deaths at 1,016,750

US projected to reach 19.11% population infection rate

UK at 14.93% — significantly higher than Mexico (3.32%)

Africa had remarkably low reported deaths vs. population size

Confidence-interval forecast bands built for 5 countries

Tableau Forecasting Geospatial Epidemiology

Open in Tableau Public ↗

Recognition

Achievements & Awards

🥈

1st Runner-Up — BTC Data Visualization Competition

University of Pittsburgh · April 2025

Recognized for outstanding data visualization and analytical storytelling in the university-wide BTC competition among graduate students.

🏆

TL Saaty Decision-Making Hackathon

University of Pittsburgh · 2024

Participated in the Analytic Hierarchy Process hackathon, applying structured decision science to multi-criteria business problems.

🎓

M.S. Marketing Science & Business Analytics — GPA 3.78

University of Pittsburgh, Katz Graduate School · 2025

Graduated with honors in a highly quantitative marketing analytics program spanning simulation, data mining, and applied research.

💡

$26M Data Center Strategy — Validated Research

Peoples Natural Gas (Essential Utilities) · 2025

Fellowship research thesis directly supported by Essential Utilities' announced $26M Greene County data center investment — real-world impact from academic research.

💰

$50K+ Sponsorship Strategy

University of Pittsburgh Bridge Program · 2024

Developed a complete sponsorship playbook and financial models supporting a $50K+ funding opportunity for the Super Analytics Challenge program.

📈

40% YoY Lead Growth

JaiUdit Suitings Pvt. Ltd. · 2020–2023

Drove 40% year-over-year growth in qualified lead generation through multi-channel digital campaigns and CRM lifecycle automation.

Social Proof

Recommendations & Testimonials

Priyam brought a rare combination of analytical rigor and strategic thinking to our fellowship. Her data center feasibility analysis was executive-ready from day one — structured, precise, and immediately actionable. She translates complex datasets into clear decisions effortlessly.

Mentor, CSB Fellowship

Peoples Natural Gas · 2025

Priyam's market research for Ductmate was thorough and well-synthesized. She designed the VOC survey framework, ran the EDA in Tableau, and delivered findings that our team could actually use. She's organized, proactive, and brings genuine curiosity to every problem she works on.

Project Lead

Ductmate Industries · 2024

What impressed me most about Priyam was her ability to connect quantitative analysis to business narrative. The sponsorship deck she built for us was polished, persuasive, and financially grounded. She understands how to make data compelling to non-technical stakeholders.

Program Director

Pitt Bridge Program · 2024

💼

Volunteering & Freelance

Giving Joy

Market Research Volunteer

Jun 2025 – Present

Mapping women-owned businesses across New York, Massachusetts, and Philadelphia, PA.
Prioritizing industries: apparel/fashion, beauty & wellness, women's health, and sustainable consumer products.
Building directories using WBENC / NAWBO / WOSB / SBA lists, LinkedIn discovery, and social signals.

Freelance Digital Marketing

Small Businesses & Local Brands

Available

Social media campaign launch (content plan, creatives, posting schedule)
Posters and promo creatives (Canva) for events and offers
Blog content strategy and writing (SEO-first approach)
Email marketing flows (welcome, retention, re-engagement)
SEO audits (on-page, technical basics, keyword and content gaps)

Work with me →

PriyamSomani

Analytics meets creative strategy

Professional Experience

Featured Projects

Tableau Dashboards

Skills & Tools

Achievements & Awards

Recommendations & Testimonials

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Professional Certifications

Volunteering & Freelance

Education

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